How to Build a Brand That Becomes the Go-To for Wedding Planning in Canada

You become a true brand when you have a cohesive business strategy. Your brand’s voice speaks for you even before a client reaches out. So, what story is your brand telling?

• Your Social Image

  We live more on Social Media than we do in our real lives. A to- be bride is searching for the latest trend more than you do. So how healthy is your Insta Page at the moment? Is it updated with your recent work or do you keep ghosting it? When it comes to a building a brand its important to show up on Socials more than you’ll want to.

• Your Website’s Vibe

  Now that a potential client has lurked on to your Social, they will land up on your Website & please tell me you have one. Your Website needs to be SEO optimized if you want to attract clients from the US or Europe, especially for those couples who fly down for a destination wedding. Focus on having an exceptional User Experience for your clients.

• Your Style of Working

  What sets you apart from others is you, your unique talent and skills, no one can be a better you than you. So whats your style of working, how is it working with you? How is the couple who are comparing different planners going to choose working with you? Is your Website showcasing these details in a way that your potential clients book you over others?

• Value to provide your Website Visitors

  A recently engaged bride planning for 2027 visits your website, loves everything, and leaves. Do you have her email address? What freebies are you offering to capture her interest? While you're busy with this year's clients, remember that in two years, your prices will likely be higher. Always have something to offer visitors—whether it's a blog, course, trend report, or an opt-in gift. Add value to their visit. The longer they stay on your site, the more likely they are to book with you.

Checkout how I can be your Creative Partner in building a Brand you day dream of.