5 Must have photo’s on every Wedding Planners Website
Before spending thousands of dollars on professional brand photography, make sure your Brand Identity is clear. This will help you communicate exactly what photos you want your photographer to capture. I promise your web designer will be thrilled with great photos, and then they'll be able to paint the perfect canvas for your brand, attracting your dream clients.
Home Page Photos
Think of this as the face of your business. If you have a stunning wedding setup picture, that’s what should go on this page—something grand and welcoming. When potential clients visit your website, they should be able to imagine their own wedding setup. Make the home page picture reflect a client's experience. What is your service specializing in? Are you a Destination Wedding Planner? Do you plan micro-weddings? What is your main service, and how does it stand out? Weddings are all about celebration, so ensure that the pictures on your website reflect that joyous atmosphere.
2. About me Photos
Don't just post a picture of yourself at home. Even if you work from home and plan events from there, get dressed, go out, and take some professional photos. Your potential clients want to see the person who will be at their wedding, managing the event. Make sure you leave a lasting impression. If you have a team, take some pictures alone and some with your team. The coordination you display in photos will reflect how well you and your team will work together on their wedding day.
3. Portfolio Photos
Post pictures of the best wedding you've ever planned. You’ll need to be a perfectionist when selecting photos—choose the best locations, plenty of natural light, and beautiful color contrasts. This is the heart of your website, so go all out. If you have a video, include that here as well. Showcase different locations, couples from diverse ethnic backgrounds—what’s your niche? How will your niche be represented digitally? Capture yourself or your team in action at the venue to show your expertise and attention to detail.
4. Photo’s that last an impression & build a genuine connection
Scatter these pictures strategically across your website, placing them where you want to showcase how your team works. Include images of your office—what’s the vibe there? What does you and your team do for fun? Add pictures of you on a client call, talking to a vendor, or you and your team dressed professionally. These images add a personal touch and will reflect your brand’s voice. Be as authentic as possible in these photos. Your website is a living, digital entity—how do you want her to look? Is she glamorous and polished? Minimal and sleek? Black and white? Reflect your vibe in these images.
