5 Pages you must have on your website as a Small Business owner
Who = About Page
I call this the Who, What, Why, When, Where, and How of your business. Think of it as a virtual introduction to your business. Everything about your website needs to be strategic, which is why it can take days or even months for designers to draft a website. The first page is about who you are—your About Me page. Focus on what you do for your clients here, and pour in the story of your personal brand. Think of it as selling yourself as a photographer, wedding planner, nutritionist, etc. Why are you an expert in your field? Go ahead, flaunt your skills
2. What = Service/Packages Page
What are you selling? Service Page. Now, please keep the headings simple and easy to understand—no need to get creative here. Keep it straightforward. Explain what you're offering, and outline the options your clients can choose from. This page is all about how you're solving their problem. What's your solution? What value are you providing them? Treat this page as the most important page of your business. It’s here that your clients decide what they want. So, be clear and don’t be afraid of sounding pushy. Lean into your purpose. Think about why you do what you do. Reflect on all the efforts you’ve put into your business to serve your clients, and move forward with that energy to serve them
3. Where = Location Page or Footer/Contact Page Information
Now, depending on the type of business, if you are a location-based business, mention the directions to your office, include a map, and provide office hours. If you are an online business, make that clear and specify whether you accept clients globally. You don’t have to provide your exact address, but including a general location works. For consultation calls, it also helps your clients understand what time zone they’ll be working in. If you’re a night owl like me, at least mention the days you work. This keeps things professional and transparent. Additionally, including this information can help with your local SEO ranking
4. How = Contact Page/ Sales Page
Never be afraid to seal the deal! And the only way to ask for a sale is to schedule a sales call, and the way to do that is by having a contact page. How will they book your service, or how can they get in touch with you? Just like every store has a checkout at the end, you need to have a checkout on your website. What are they leaving with? Are they leaving your website with information overload, or with excitement to work with you? Design your contact page in a way that leaves them excited to take the next step
5. Why = Home Page/Main Navigation Page
Now, I know this is the first page a customer sees, but this is the face of your business—an impression. So, what kind of impression do you want your clients to have of you? Why are you doing what you do? What’s your business story?
Earlier, on the About Me page, you shared your personal story. Now, think about how your business was born. How did you get started? What motivated you? Why do you love working with your potential clients? Or, why are you in your niche? What is it that drives you to open shop every day? Express that here.
Now, remember what I mentioned in my other blog post about avoiding information overload. Please don't do that. This is the exterior of your house. The content is in the service, About Me, contact, and blog post pages. The home page is like a beautiful garden in front of the house. So, what flowers would you plant? How would you want to keep it inviting, so people want to come in? Think along those lines
